Thursday, August 18, 2011

Corporate Social Responsibility in Action

CSR is important because business is based on trust and foresight. Establishing and keeping trust with customers and communities is not a simple formula and can be damaged easily. To be successful in the long-run, businesses need to think beyond what is affecting them today to what might happen tomorrow. And it is not just about changes in technology or the needs of the customer, but also taking into account alterations in the social community environment.

Generations Flooring is looking long-term at our community and filling the need of installing a new floating floor for our Teesdale location. They are using the product KCC Commercial Flooring Sensedyna # FPS 10781 in a neutral honey caramel colour, that will provide a contemporay feel and refine the interior of the space. The customers and staff at Teesdale will benefit from this act of corporate social responsibility by making it easier to clean up and maintain a beautiful new floor.

Generations Flooring has been installing luxury vinyl tile, laminate and carpet all over Toronto since 1985 and we are one of several organizations they have agreed to support as part of their community outreach.

We look forward to being a part of this amazing floor makeover experience!

Tuesday, February 22, 2011

continued ... Before you go... from the Executive Director

Challenge to the Community
  • Check your stereotypes of youth - where do they originate? What has been your true experience with some young people? Accept that the negative is not true of all youth.
  • Take responsbility for youth in your family or for youth who is close to you in the community.
  • Talk to young people with respect - ask, don't assume. Listen don't preach.
  • Remember what it was like when you were a bit younger - ask, how can I understand what this young person is thinking? How can I be of assistance?
  • Make a list of positive things young people do.
  • Say hello, good morning and good day and wish young people well. Let them know they are loved.
...continued from Before you go... from the Executive Director

The Challenge to Youth
  • Make a plan for you future - where do you want to be 5 years from now? What are the steps to get you there? - ask questions, research, invest time in your future
  • Think outside the box - you don't have to to be a youth worker or a basketball star ect...
  • Refuse to be defined by stereotypes of others - Define yourself and decide for yourself who you are/or want to be
  • make a list of the resources available to you - and take action to enlist their support - start with Angela Gagliano ext.123, our youth worker and me the Executive Director ext.112
  • Make another list of your stengths and abilities
  • Stop other youth who are up to the negative stereotypes
Before you go... From the Executive Director

February 8,2011 - Today, I responded to one of numerous complaints I tend to receive about the fact that some of the young people in this community spend their days sitting in the lobby or standing on the ramp or chillin' out in one of the available meeting rooms at the Centre. This time, it was that the youth were wrestling vigorously in the Brennamen Room. Other times it has been that unspecified youth are smoking cigarettes or other substances on or near the Centre property. Aside from the concerns for their health in general and for the concerns about risk and the overall welcoming atmosphere for others in the community being jeopardized, I have a deeper concern about the future of these (mostly) young men. Often , my response has been to speak to them directly about the complaints, remind them of the need to respect the Center's policies about smoking and generally, try to engage them in discussion.

Over the years, I have heard several responses that vary from their overall feeling of being monitored by police, by staff, and by community members. They generally feel unwelcomed in a Centre that has been a part of their lives since they were young children. They want jobs and opportunities to start their own businesses. Some are attending school. Some are working. Most have graduated and have been attemptimg to get jobs to no avail. They speak about being stereotyped as criminals and feeling judged on sight as such and with assumptions being made about their intentions and possible activities. I truly believe that we must embrace youth as part of our community and take personal care to ensure that they have a sense of hope, rather that a sense of defeat.

The sentiments I am expressing, echo the genuine concerns of some members of the community who have participated in focus groups to help us develop programmes. Warden Woods has recently adopted a Resource Development strategy to raise funds to provide an additional youth outreach worker and increase youth programming. However, money alone is not the solution. We need to make a commitment to transform this community into one that supports and celebrates youth, rather than participating in the general societal tendency to treat them with impunity. To that end, I am issuing a challenge to this community and to the youth in this community to share your ideas about this and take these steps: